Philadelphia City Paper 1

Philadelphia City Paper: Gary Vaynerchuk at the Wine School

Wine guru Gary Vaynerchuk will be at the Wine School of Philadelphia today, June 12, to promote his new book — Gary Vaynerchuk’s 101 Wines: Guaranteed to Inspire, Delight and Bring Thunder to Your World (Rodale Books, $19.95). Vaynerchuk– or Gary V, as his followers, the “Vayniacs,” call him — is the director of operations for Springfield, N.J.’s Wine Library, but he’s best-known for his high-energy video podcast on tv.winelibrary.com, where he moves away from stuffy wine practices by using terms like “sniffy sniff” and asking whether a bottle “brings the thunder” when he reviews them. The Internet celebrity has appeared on Ellen and Late Night with Conan O’Brien, and he’s been featured in print in places like The Wall Street Journal, GQ and Time.

Philadelphia Inquirer

Philadelphia Inquirer: The Wine School vs. WWE

World Wrestling Entertainment is going to the mat against the Wine School of Philadelphia. WWE, which trademarked the term Smackdown years ago, is fighting the Wine School’s attempt to register Sommelier Smackdown for its grape-centric competitions.

Last month, WWE law firm K&L Gates sent a cease-and-desist letter to the Fairmount business, which started Sommelier Smackdowns in 2007.”I feel kind of special,” said Keith Wallace. “I am being picked on by Vince McMahon. I better start working out.” In a note to friends, he wrote that he was calling out McMahon and wrestlerChris Jericho to a wine-tasting double-team cage match.

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