Budweiser is taking on Philly Craft Brews

From the Inquirer:

Philadelphians are buying more craft beer than ever, but the region’s brewmasters are bracing for the biggest name in beer to move into town.

Anheuser-Busch InBev, maker of Budweiser products and the world’s largest brewer, trademarked the name “215” this spring, along with the area codes for 14 other U.S. cities.

The filing is the first public step toward creating a new beer by the same name.

“We’re being attacked,” said Bill Covaleski, brewmaster and president of Victory Brewing Co., a craft brewery in Downingtown. “Philadelphia’s craft brewers are going to be forced to defend our status, but I’d rather be in this position than be the attacker.”

Anheuser-Busch declined comment on the filing, but Covaleski said he expected to see a regionalized “215” beer on tap in six to eight months.

Read on:

Budweiser trademarks ‘215,’ plans challenge to local brews
July 16, 2011|By Drew Singer, Inquirer Staff Writer

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