Table of contents
Buy Wine Smart
Don’t Trust the Discount
You’ve seen those advertisements, the big sign that screams “Amazing Deal! 50% off this AMAZING Wine” The wine may be discounted, but it’s probably not as good a deal as you may think. Wine merchants calculated those discounts with the “Suggested Retail Price,” which is often not the actual retail price. Before you buy, check out the average US price on a database like winesearcher.com. Sometimes, you are only saving a dollar or two.
As a rule, the profit margin for a retail wine shop is around 30%, so any more than a 20% discount is probably accounting fiction.
Know the Why
If there is a real deal going on, it’s because the winery, importer, or wholesaler is taking a financial loss. Because of that, wine is offered at a steep discount for a finite number of reasons:
- The wine is compromised: it is too old or is cooked.
- The winery is in financial trouble.
- Ownership of the wine inventory changed hands.
- We need to make room for the next vintage.
Sadly, it’s often a combination of these reasons. It’s best to be a bit skeptical of a deal that sounds too good to be true. Do a quick search online to see if the winery is having troubles or if the wine is getting bad reviews recently (cellartracker.com is a great resource for this type of research)
What is a Chairman’s Selection?
This program was started by our friend and former PLCB Chairman Jonathan Newman. The program exploited the oversupply of wine on the wholesale market. By purchasing entire inventories of wine, his team could negotiate huge deals. In those years, the deals were often quite good. These days, the discounts are less reliable and are often matched by wine shops in the free market (e.g., Delaware and New Jersey). The program is still an excellent way to purchase wine, but it is less reliable.
Are the Ratings Legit?
Just because you see a wine earned 92 points, that doesn’t mean it’s a great bottle of wine. For starters, not all ratings are considered equal. The top dogs in this field are Wine Spectator, Vinous, and Wine Advocate. In Pennsylvania, the Wine School publishes great wine ratings in our newsletter. However, plenty of outfits will sell a high rating for a few dollars and a free bottle of wine.
The other problem is often one of neglect. There are thousands of bottles of wine in a shop, and vintages change, and it’s very possible no one noticed. Make sure the ratings you are reading about are for the wine you are looking at. We have seen ratings quoted for wines that were from five vintages ago. We have also seen ratings for the wrong wines, as well.
Beware Bad Wine Storage
Wine storage is sub-par in most of the wine & spirits stores in Pennsylvania and getting worse. Over the past few years, the PLCB has dismantled or disabled the temperature control storage rooms in their Premium Collection stores. It’s not any better in many of their wine warehouses.
Don’t despair. Bad storage is ubiquitous in the wine world, so we have some tips that will keep you drinking great wine, no matter where you buy your wine.
When to Buy
Be very careful when buying wines from July through the end of September; these are the months when heat damage is most likely. Oftentimes, heat damage won’t impact wines for immediate drinking, but it can really do a number on wines you intend to cellar for a few years.
Buy It Fresh
Another smart idea is to buy wines that have just been shipped into the state. Be careful of any bottle that looks like a dust-covered orphan. Wines in case stack-outs are more likely to be purchased recently. This means the wines are less likely to have been hanging around since the summertime. In PA, the most obvious case stack-outs are the Chairman’s Selections.
Check For Leaks
If a wine has been exposed to extreme heat, it will push through the cork. This is a serious problem: the wine will be seriously cooked* and probably oxidized, too. To check for leaks, take a look at the sides of the bottle; if there are any drips from underneath the capsule, don’t buy the bottle.
If you get home and find that the cork has a trail of wine up through the cork, you should probably return it… as long as you still have your receipt (see below).
*For a primer on wine flaws, check out our wine dictionary.
Keep Your Receipts
Make sure you keep your receipts when you purchase wine at a PLCB Wine & Spirits Store. It is a pain in the cork, but it will allow you to both return wine and store it legally.
Return Bad Wine
You have the right to return any bottle of wine that is unsatisfactory. To take advantage of this PLCB rule, you will need your receipt from the Wine & Spirits Store. If the wine were under $20, they would give you a refund or store credit. For returns of expensive bottles, they will send you a check.
Protect Your Wine Collection
If you have graduated from wine drinker to wine collector, you need to protect your liquid investments. Building a good wine cellar is important, but in PA, it’s also important to keep your original receipts. State wine law requires Pennsylvania citizens to prove that wine was purchased in-state, whether it was at a Wine & Spirits store or a private wine shop. If you can’t, they have the right to impose hefty fines and confiscate the wine. This is an improbable scenario, but it has happened.