What with their over-reliance on mass-marketing lower-end products (damned critter wines!); and, of course, they are relying heavily on those high ratings that Robert Parker so lovingly gave to those big bad-boy Shiraz’s; yep, they leaned on that too. Now sales to Britain and the U.S. are down, and the dollar? That’s leveled out as well.
This all adds up to The Australian wine industry being in some trouble.
As The New Times reports, Australians will have to pull back before recovery can begin. (Thank god for the Asian market, where Australian wines are still a new phenomenon. Still, this is bad news for growers, winemakers, and winery owners alike. The most likely scenario is that wineries will have to merge, vines will be uprooted, and many jobs will be lost .
And perhaps enjoy a nice Torbreck GSM while you’re at it.