What Is A Wine Expert? And How to Become One!

Posted by Keith Wallace

Anyone can become a wine expert. You can do this with a decent work ethic and a little support. Wine is not rocket science. You can become a winemaker or master sommelier if you have the drive. However, you will also have to accept this fact: you will have to taste a lot of wine to become an expert in wine.

Online Wine School

Wine Jobs for Wine Experts

If you’re looking to make money being a wine expert, then these careers are what you should be considering.


The ultimate American wine experts are the ones who turn grapes into happiness and sunshine. Winemakers know the science and systems of winemaking. Sommeliers may get the glory, but the winemakers are the heart and soul of the wine trade.

However, winemakers are surprisingly deficient in many aspects of wine. Those include the nuances of wine history and winemaking regions outside of their own experience. Therefore, I can speak from experience on this subject. From winemaking to wine teaching, I learned about wine regions and varietals.


A sommelier certification is the liberal arts degree of the wine world. Somms have to see the whole world of wine. From the science to the economics, regionality, and wine history: a sommelier is expected to be conversant in all things wine.

A well-educated sommelier has mastered wine regions and legislation, wine styles, and producer profiles. A restaurant sommelier’s job is to know how a wine tastes before even opening the bottle, giving solid advice to customers.

For most people, a wine expert is called a Sommelier.

Wine Writers

Wine writers are wine experts. They never worked the vineyards, fermented wine themselves, or performed a single day at a restaurant. With expertise in tasting, wine writers and reviewers master wine differently.

A core skill for a wine writer is deductive tasting. A wine writer should be able to identify the region and varietal of any wine.

Female Sommelier With Pin
Female sommelier with pin

Steps to Become a Wine Expert

Not all wine experts work in the wine trade. Many do it for intellectual and gustatory pleasure. This is a step up from being a wine connoisseur.

The first step to becoming a wine expert is acknowledging that you will always be a wine student. There will always be more to learn. If someone claims to know everything about wine, they are not a wine expert. They are just a wine snob.

Professional Wine Study

We recommend attending a wine course like the Core Sommelier Program. Such programs are impossible to replicate with self-study. If you don’t happen to be located near a reputable wine school, you should take online courses at the National Wine School.

Wine Tasting

Knowing the difference between terroir and winemaking is invaluable. Next, you’ll need to understand how forces combine to shape a wine’s profile: climate, soil type, culture, and winemaking techniques. This is a more advanced level of wine knowledge, but one you should aspire to.

A critical element is to be able to recognize these regional variations. To be a wine expert means you will dive deep into wine tasting, and you can expect to be purchasing a half dozen wines every week.

Again, this is a spot where attending wine school will help. Often, the cost of wine school is less than purchasing the wines yourself.

Wine Scent Kit
Sommelier Scent Kit for Wine Tasting

Self Study

Region and Terroir

Regional knowledge is the core skill of any wine expert. Start by studying each major wine-producing country. The best starting point is France. It produces some of the most famous wines, and its grapes –Cabernet Sauvignon, Chardonnay, and Pinot Noir– are major players in almost every other wine-producing country.

When studying, you will want to research individual wine regions. We strongly recommend buying a wine book like The World Atlas of Wine which has excellent wine maps. Let your wine book guide you! You can move to another country once you have a basic handle on French wine regions like Burgundy, Champagne, Bordeaux, and the Loire Valley.

Italy is a great country to research. Taste wines from one region to another as you did with France. Then try out Spain, Hungary, Portugal, Greece, and Germany. Once you understand Europe, you can move on to the New World wine regions.

You will have to taste wines from the major regions from all the essential wine countries. Done right, this can get expensive. Therefore, a strong recommendation is to sign up for a wine course with your local wine school. The class cost may be less than the total cost of the wines needed.

The Tasting Grid

You can taste hundreds of wines and learn very little. That is sadly what most people do. To be effective, you need a system. A tasting grid is a step-by-step method to evaluate wine.

You first evaluate wine visually, then with your nose, and finally with your palate. We offer a complimentary tasting grid to subscribers to our free wine newsletter. You can also build one yourself with relative ease.

The tasting grid helps organize your observations. How does the wine look? How does it smell and taste? You can link high acidity to cool regions and ripe fruit aromas to hotter climates. You can tie the flavors of cardamom and vanilla to oak aging or connect balsamic notes to a winemaking flaw. The tasting grid helps you deploy your wine tasting skills effectively.

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