,

There’s a lot happening this week, and I didn’t want you to miss a thing.

🍷 First up: The $30 Wine Challenge is on!
Bring your best bottle under $30 and compete for prizes—and bragging rights. It’s one of our most popular members-only events, and it’s always a blast.

🎧 Also just dropped: This week’s podcast episode: Tasting Room Nightmares!.
Tune in for tips, stories, and a few strong opinions (as always). You can catch it now on Spotify or Apple.

Cheers,
Keith

Ready to Level Up Your Wine Education?

This season, we’re offering three exceptional Advanced Sommelier Programs—each designed to deepen your expertise and challenge your palate. Members get 20% off all Advanced Sommelier programs and can use their Cellar Credits for even deeper discounts! 

🇮🇹 Accelerated Italian Wine Specialist
Spend one immersive week diving into Italy’s legendary regions, grapes, and traditions. Fast-paced, focused, and unforgettable.

🍇 Advanced Winemaker Certification
Roll up your sleeves—this is the real deal. Learn to make wine like a pro, from crush to bottle, in one of our most hands-on programs. 

🇪🇸 Spanish Wine Specialist
Explore Spain’s iconic regions and hidden gems. From Priorat to Bierzo, this is your chance to taste your way through a wildly underrated wine country.