World Wrestling Entertainment is going to the mat against the Wine School of Philadelphia. WWE, which trademarked the term Smackdown years ago, is fighting the Wine School’s attempt to register Sommelier Smackdown for its grape-centric competitions.
Last month, WWE law firm K&L Gates sent a cease-and-desist letter to the Fairmount business, which started Sommelier Smackdowns in 2007.”I feel kind of special,” said Keith Wallace. “I am being picked on by Vince McMahon. I better start working out.” In a note to friends, he wrote that he was calling out McMahon and wrestlerChris Jericho to a wine-tasting double-team cage match.
Local wine aficionados love to grouse, often with good reason, about how state regulations can sometimes stand between them and that coveted vintage.
But they are divided over whether a favorable decision in a case pending before the U.S. Supreme Court would do much to make more varieties available, or cheaper, in Pennsylvania and New Jersey. The court is being asked to decide whether states can limit direct, winery-to-wine-lover sales.
Keith Wallace, president of the Wine School in Philadelphia, had 53 phone messages the day after the Supreme Court heard arguments, and knows that oenophiles are watching the case.
Wallace spends $30,000 a year on wine. He said that recent innovations by the Liquor Control Board mean that “you have an enormous selection available.
“The problem is that the price point is often 10 to 30 percent higher than anywhere else,” he said.
The best-case scenario, he said, would be a Supreme Court decision that dealt a mortal blow to the state-store system.
But the odds are that Pennsylvania’s unique system, criticized for decades but politically resilient, will survive relatively unchanged.
At the five-year-old Wine School of Philadelphia, located in Fairmount, 60 students are taking sommelier courses, even though director Keith Wallace decries the profession as “the worst position on the face of the earth. At most places, they’re glorified restaurant managers, talked down to and condescended to.”
Beverage managers, responsible for all libations served, make “marginal income,” between $30,000 and $40,000 after long hours, Wallace says, “at the very top, you can make $60,000 to $80,000,” but the hours are punishing. “The wine industry itself is an amazing place to work,” Wallace says. He directs students to industry positions, advertising for a large wine company, importing, running portfolios for distributors all offering the possibility of better pay, travel, nights and weekends off. (Contrary to assumptions, there are import and distribution jobs in Pennsylvania, but only one buyer.)