Hire the Wine School

Corporate, Academic & Trade Services


When you hire the Wine School, you are hiring the top echelon of industry insiders and academics. Our corporate and trade services are handled personally by the school’s directors: Keith Wallace (Founder) and Alana Zerbe (Director of Wine Education).


Our consulting and education services are designed for small to mid-sized companies and institutions. Our current work includes the development of university curriculum, brand development for boutique wineries, viticultural consulting, and retail design for wine stores and tasting rooms.


We do offer high-level private wine tastings as well. These include TED-style talks and private classes for executives.


Looking for a boutique wine experience at America's top-rated Wine School? Perhaps you'd rather have a beer class at the "Best of Philly" Beer School? Or even a pairing class in our Culinary Classroom. In less than two minutes, you can estimate costs and request a booking.



Thank You. We look forward to hosting your class.

Your Place or Ours?

We are the highest rated alcohol education team in the United States. This is as far from a restaurant experience as you can get.

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How Many Students?

At this stage, we only need an estimate.

Private events can be held for groups of 6 up to 22 people. The larger the group, the higher the discount.

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Wine Class Options

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Food, Wine, or Beer?

If you are envisioning waiters, chefs and sommeliers at your beck and call... well, that's not what we offer.

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Customer Support Options

Forum support is included. Phone and email support include 7 support contacts. If you require more, please select our Premium option.

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Number of Guests (Offsite)

Estimated Number of Guests

Private events can be held for groups of 6 up to 22 people. The larger the group, the higher the discount.

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Wine or Beer?

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Beer Class Options

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What Type of Experience?

Our private events are taught by the same instructors who staff the school: PhDs, Professional Winemakers, Master-Level Sommeliers, and even the Director of Education and the Founder of the school.

Fantastic! If you want smart, you are in the right place. Even our Informal tastings are educational in scope.

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Culinary Class Options

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Travel Charges

This is the maximum travel time between your location and the Wine School of Philadelphia. Do not underestimate this number, otherwise the instructor will not arrive on time, and you will be billed for the full amount.

If the event space does not have a free convenient parking spot for our vehicle, please select this.

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Date of the Event

Pricing is variable depending on time and day. Weekdays and earlier time slots are less expensive.

To make sure we can do your event, please check www.vinology.com/classes to verify that our calendar if free.

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Offsite Beer Class Options

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Offsite Wine Class Options

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Final cost

The final estimated price is :


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Check Date Availability

The Wine School created the perfect Ikea event: creatively exciting and accessible to everyone.

Ikea National Headquarters

We had a great time last night. Food was delicious as were the wine selections. Nothing but positive feedback. Thank you!

Meradia Group, Inc.

Thank you so much for creating the perfect event for us!

Abington Arts Center

A wonderful introduction to the world of wine which the participants still talk about favorably over six months after the event.

PricewaterhouseCoopers LLP


Corporate  and Wine Trade Services

For all short-term consulting projects, we now use Clarity as our platform of choice.  For marketing companies, we can consult on brand development and marketing strategies. For wineries, we offer winemaking consulting on both a short and long-term basis. For retailers, we can assist with issues of store management, inventory control, and staff training. For universities and wine schools, we offer consulting services on accreditation, course development, and teacher training.

We can also answer any wine-related questions you may have on. This option is open to anyone.

Private Wine Tasting FAQs

Frequently asked questions

Can I sign my group up for a public tasting class?

Private Wine Tasting Versus Public Tasting Classes

Our public classes are not a good fit for a company event or outing. Here are the major reasons why a private event with the Wine School is the highly preferable option to our public classes.

Public Tasting Classes

  • groups cannot sit together
  • no conversations during class
  • no early or late arrivals permitted
  • no cologne or perfume allowed

Private  Wine Tastings

  • private room for your group
  • meet & greet options
  • flexible start and end times
  • no dress code


Why are private wine tastings more expensive than public classes?

While it may seem like private classes are more expensive than our public-facing classes, it is not actually true. In fact, for most groups, a private wine tasting is more cost effective

  • We offer luxury-level events to our corporate clients. Our comparable public classes cost $75-100 per ticket.
  • Ticket insurance ($15/ticket) is included for our corporate clients. This allows you to reschedule your event at any time.
  • We offer discounts of between 20-40% off for groups of 14 or more.

Pricing Example: A private group of 20 people will cost $1,520. The same number of tickets in a public wine event would cost $1,800. You would save over $280.

What are wine seminars?

Wine Seminars

We offer a wide selection of award-winning wine tastings for private wine tastings. These are sit-down seminars for executives, client-facing staff, clients and guests. These are wonderfully enjoyable programs and are designed to impart essential information about the world of wine. These are excellent options for both offsite and onsite events.

  • Sommelier Secrets
  • Introduction to Wine
  • Old World versus New World Wines
  • The Greatest Wines From Around the World
  • Wine Knowledge & Etiquette for Business Executives
  • France versus Italy
  • An Introduction to Blind-Tasting
  • Wine and Cheese Pairings

Do you offer team building events?

Private Wine Tasting as Team Building

A popular option for corporate wine events. We offer the following team building events for both onsite and offsite events.

  • Wine Blending Workshop
    A sommelier from the Wine School begins this event with an entertaining 15 minute lesson on blending. Afterwards, small groups break out to blend their perfect wine.
  • Blind-Tasting Competition
    The event begins with an engaging 15 minute wine talk, followed by a short sensory training exercise. Teams then are challenged to properly identify the wines in front of them. 
Do you offer food and wine events?

Private Food and Wine Pairing Events

We offer a number of food and wine pairing options. For onsite events at the school, we take care of everything. For offsite events, the client (you) will need to book the restaurant or facility.

  • Formal Dinner and Wine Pairing (offsite)
    A master-level sommelier from the Wine School will take your group on a food and wine pairing adventure.
  • Receptions with Wine Stations (offsite)
    A team of sommeliers from the school will man your wine tasting stations.
  • Cooking Classes (onsite)
    A chef and sommelier will host a demonstration cooking class at the school.
  • Food and Wine Pairing  Classes (onsite)
    A chef and sommelier will host a food and wine pairing class at the school.




What are the limitations for onsite events?

Seating Limitations

  • The Wine School’s classroom can seat up to 22 people comfortably.

Booking Limitations

  • Private wine events are only available when there are no classes being held.
  • We do not book wine events under 6 people.
What type of discounts do you offer?

We offer discounts for larger groups.

Onsite Events

  • For groups of 14 – 22, we offer a 20% discount.

Offsite Events

  • For groups of 14 or more, we offer a 20% discount.
  • For groups of 40 or more, we offer a 30% discount.
  • For groups of 80 or more, we offer a 40% discount.


Corporate Wine Events

Our client list includes Microsoft, IKEA, Google, GE, Campbell’s  Soup, University of Pennsylvania, and Comcast.  Like all the offerings at the Wine School,  our corporate wine events are far from the ordinary. From team building to customer appreciation events, we have a decade of experience in building extraordinary corporate wine experiences  Each one of our events is custom built with respect to our client’s needs.  Events can be held at the school or your location.

Private Wine Tastings

We have been running our series of fun and educational wine tasting events since the school was founded in 2001. These two-hour tastings are a great way to host a corporate event.  Our sommelier-instructors are charismatic and irreverent, and never snobbish. Philadelphia Magazine featured these events in their 2008 “Best of Philly” edition, and for good reason.



Keynote Wine Speaker

Keith Wallace, Founder of the Wine School

Bestselling Author, University Professor, Celebrated Winemaker, Chairman of the National Wine School

A tour de force in the wine world; Keith speaks all languages of wine.  He gives TED-style  talks to  winemakers and academics.  He teaches boot camp for wine novices. He trains corporate executives on international wine etiquette.

Keith is an engaging communicator. His humor and wit can make an audience of hundreds feel like an intimate affair. He has the rare ability to communicate to everyone, regardless of knowledge level.