This service is available to anyone who has purchased ticket insurance with a class. Reschedule requests must be made prior to the class start time. If you did not purchase ticket insurance, you are permitted to transfer your ticket to another person.
A few things to be aware of:
- You will be emailed a gift certificate code for the cost of the class, minus the cost of ticket insurance.
- It may take up to five business days to receive the code.
- If you want ticket insurance when you reschedule, you must re-purchase it.
- The value of the code will be the purchase price of the class alone.
- The code does not expire. Ever.
- You can use the gift code to register for any class.
- Ticket insurance cannot be purchased after the fact.
- If you have regular tickets, you cannot reschedule. However, you can transfer your tickets to someone else.
Where is my code?
If you don’t receive a gift code within one week, several things could have happened. First, please check your spam/bulk mail folder. It is possible it got stuck there. It happens, especially with Yahoo and Comcast email accounts. Second, you may have had regular tickets or your request may not have been made in a timely manner. If that is the case, you wouldn’t receive a gift code. In that situation, we typically send out a conciliatory note. If you are sure you had premium tickets, and did not receive a gift code, simply resend your request via this page.
Why We Require Ticket Insurance for All Reschedule Requests
As a school, we sell seats to classes help on a specific date and time. Unlike a restaurant, we don’t take reservations. This is an important difference. Institutions like the Wine School offer education and cultural activities, they don’t sell products.
It’s the same for theatres, schools, concert venues, and sports arenas, and the issue shared among them is that occasionally people can’t attend for very good reasons. Typically, not showing up means the ticket holder is out of luck. There is good reason for that. Such institutions rely on ticket sales to cover costs, and if people could just come when they felt like it… well, that would mean bankruptcy.
We love the Wine School, but we hate the friction ticket sales causes. We hate saying “no” when people want to reschedule. About ten years ago, the founder of the Wine School, Keith Wallace, looked into opening up ticket sales, so that all tickets could be used at any time.
He talked with owners of other cultural institutions that had experimented with the concept, and he was disheartened by what he learned. To a person, they relayed that allowing open tickets was a nightmare. Not only would they never know who was coming, or how many seats they had sold, they all had to hire additional people to deal with the huge increase in customer support. Worst of all was the bad feelings caused when they had to turn people away when seats were full. Allowing a free-for-all reservation strategy wasn’t a possibility.
Back to the drawing board.
Several years ago, we came up with an innovated way to allow people to reschedule their seats. We came up with the idea of a Premium ticket, which would act like an insurance policy, and the upgrade was latter renamed to the more aptly named “Ticket Insurance.”
The concept turned out to be a very good value for the student. They pay a nominal fee, which goes into the fund for covering the costs of rescheduling seats. As of this writing, I don’t know anyone else who is doing it, and that’s a shame. Not only does the project allow people the ability to reschedule, it allowed us to cut the costs of all our tickets! This allowed us to open the school to people who otherwise couldn’t afford to come, while selling tickets at a higher price to people who want some extras (like the ability to reschedule).
For the most part it’s a win-win. However, there is always a few people who ask for an exception to the rule. Each and every one will argue their case, and very convincingly. Most will ask nicely, but some will threaten us. We we had a gentleman show ( Leonard Fischer, the founder of Benetrends Financial) up at our doorstep, demanding to be rescheduled. He had missed a class the week before, and threatened us with bad PR if we refused him. We said no, and sure enough he posted a negative review of us on Yelp.
Most people are not like Leonard. They are good folks who simply couldn’t make it to class. Keith’s nature is to help people out, but he also believes in fairness above all else. He also knows that the Wine School would go bankrupt if it allowed an open door policy. This is the sticky part, and the part that we haven’t resolved yet.
Should we allow some people to reschedule even though they didn’t purchase ticket insurance? If so, how do we choose who should and shouldn’t be given this privilege? Moreover, how do I make it right for the thousands of people who respect the process, even when it doesn’t benefit them? Is it okay to allow a few people special privileges while refusing them to everyone else?
Those are the issues at play here, and the reason we have a very cut-and-dry policy. However, we am always open to a new solution that benefits all our students and allows the Wine School to continue doing it’s awesome thing.